DALLAS — Dallas Mavericks guard Luka Doncic is dropping a new signature shoe soon.
The announcement of the Slovenian's third show with Jordan Brand comes on the precipice of the 2024 NBA postseason. Photos of the Luka 3s were released by Jordan Brand on Tuesday, which come in "Midnight Racer" and "Photo Finish" colorways, and pay homage to his affinity for sports cars.
Doncic first signed with Jordan Brand in 2019. His first signature shoe, the Luka 1s, were released in June 2022. According to multiple reports, the Jordan Luka 3 will retail for $130.
PHOTOS: Jordan Brand unveils the Jordan Luka 3
Doncic unveiled the Jordan Luka 2s for a regular season game against the Sacramento Kings last season. The Jordan Luka 1s were unveiled hours before his return from injury in the playoffs against the Utah Jazz. Doncic went on to lead the Mavericks to the Western Conference Finals that season, where they lost to the eventual NBA Finals champion Golden State Warriors in five games.
The "Midnight Racer" colorway lands on July 5 exclusive to Europe, followed by the "Photo Finish" colorway releasing globally on July 16, according to a Jordan Brand press release.
The Mavericks are set to take on the Los Angeles Clippers in the first round of the 2024 NBA Playoffs on Sunday.
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