Investigators from 39 states will look into the marketing and sales of vaping products by Juul Labs, including whether the company targeted youths and made misleading claims about nicotine content in its devices, officials announced Tuesday.
Attorneys general from Connecticut, Florida, Nevada, Oregon and Texas said they will be leading the multi-state investigation into San Francisco-based Juul, which also is facing numerous lawsuits by teenagers and others who say they became addicted to the company's vaping products.
Connecticut Attorney General William Tong said they are also looking at claims made by JUUL regarding nicotine content and statements they have made regarding the risks, safety and effectiveness as a smoking cessation tool.
"I will not prejudge where this investigation will lead, but we will follow every fact and are prepared to take strong action in conjunction with states across the nation to protect public health,” Tong said.
Juul released a statement saying it has halted television, print and digital advertising and eliminated most flavors in response to concerns by government officials and others.
“We have an epidemic of underaged vaping, not just in Florida, but nationwide," Florida Attorney General Ashley Moody said. "As Florida’s Attorney General and a mother, I cannot sit on the sidelines while this public health epidemic grows, and our next generation becomes addicted to nicotine. That is why we are acting with a sense of urgency in Florida and stepping up to help lead the multistate investigation into JUUL’s role in the underaged vaping epidemic.”