Breaking News
More () »

Target signs deal with jewelry designer Kendra Scott

The Kendra Scott at Target collection will begin appearing in stores in October.

AUSTIN, Texas — Read this story and more North Texas business news from our partners at the Dallas Business Journal.

Target Corp. (NYSE: TGT) said Sept. 12 it has signed a long-term partnership with popular Austin-based jeweler Kendra Scott that will give the retail giant an exclusive line of products from the designer as it heads into the holiday season.

The Kendra Scott at Target collection will begin appearing in stores Oct. 22. The line will start at more than 200 products and will update quarterly. Prices will start at $15, with most pieces priced at under $40.

Some Target locations will feature a separate Kendra Scott display within the store's jewelry and accessories department. The biggest setups with be at Target locations in Edina, Minnesota; Katy, Texas; and in a store near Austin's Arboretum shopping center. The collection will also have a dedicated shop on Target's e-commerce website.

Her colorful, accessible jewelry and personal brand make her a good fit for Target, which has a long history of partnering with popular designers, executives said.

Target has faced challenges this year as consumers pull back on discretionary items, but it has seen success in its beauty and accessories business. Sales at Target's mini-shops with Ulta — another big brand partnership — more than doubled in the second quarter.

Credit: Target
Target will begin offering a product line from jewelry designer Kendra Scott.

Before You Leave, Check This Out