Advertise
WFAA-TV Sales contact: Nicki Harkrider-Probey Director of Local Sales, nharkrider@wfaa.com
WFAA.com ADVERTISING OVERVIEW:
To reach WFAA.com's highly coveted audience, send an e-mail to Tom Cury, Director of Sales, tcury@wfaa.com, or call 214.977.6228
WFAA.com is the web site for WFAA-TV Channel-8 ABC affiliate in Dallas-Fort Worth. It attracts over 2 Million local affluent decision makers in North Texas who generate over 22.8 Million Page Views per month on average (1). WFAA.com has in-depth features and interactive multimedia presentations from award winning journalists who bring local and worldwide stories to an audience of active and engaged readers. WFAA.com covers late breaking news, streaming video, sports, entertainment, local classified listings and current weather updates highlighted by 57 up-to-the minute weather radars like no other local web site. WFAA.com Mobile platforms combine to deliver nearly 6 Million Page Views per month (3) with apps available on all major smart phone platforms, extending the WFAA brand to the “third” screen.
To reach WFAA.com's highly coveted audience, send an e-mail to Tom Cury, Director of Sales, tcury@wfaa.com, or call 214.977.6228
AUDIENCE
Over 2 Million consumers visit WFAA.com each month on average (1) to access breaking news, sports, entertainment, streaming video and local weather conditions. Advertising on WFAA.com is a powerful way to reach an affluent and educated audience who shops locally.
• Mean Age of a WFAA.com User: 43 (2)
• Mean HH Income of a WFAA.com User: $103,349 (2)
• WFAA.com has the highest local reach of any broadcast TV website in the DFW area (4)
• Combined with strategic partners like Yahoo!, advertising with WFAA.com can give you access to up to 98% of the total online audience in DFW (5)
To reach WFAA.com's highly coveted audience, send an e-mail to Tom Cury, Director of Sales, tcury@wfaa.com, or call 214.977.6228
(1) Omniture SiteCatalyst January 2011-June 2011
(2) Scarborough Research Dallas-Fort Worth DMA, 2011 Release 1 Mar 2010 – Feb 2011
(3) Adagogo Internal Reporting June 2011
(4) ComScore January 2011-June 2011
(5) ComScore April 2011
ADVERTISING OPPORTUNITIES AND SPECIFICATIONS
WFAA.com offers a wide variety of advertising packages customized to meet your marketing goals and objectives. For more information on how to advertise on WFAA.com, send an e-mail to Tom Cury, Director of Sales, tcury@wfaa.com, or call 214.977.6228
Ad Specs:
Ad Specs:
| Product | Unit Size | File Size |
| Full Banner | 468 x 60 | 30kb |
| Leaderboard | 728 x 90 | 30kb |
| Medium Rectangle | 300 x 250 | 30kb |
| Wide Skyscraper | 160 x 600 | 30kb |
| Rectangle-Small Box | 180 x 150 | 20kb |
