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Ohio Department of Transportation utilizing 'A Christmas Story' and other fun messages to help promote safe holiday driving

ODOT is triple-dog daring you to be safe on the roadways this holiday season
Credit: Ohio Department of Transportation

CLEVELAND — 'Tis the season for spending the holidays with friends and family. Chances are, you'll be driving on some busy roads across Ohio to get to your destination. 

Unfortunately, that also means an uptick in traffic crashes.

"As we launch into one of the busiest travel times of the year, the way we drive over these next twelve days will impact how many people are home for the holidays or how many people ring in the new year," said Gov. Mike DeWine.

To help remind all of us to be safe behind the wheel this holiday season, the Ohio Department of Transportation has begun displaying messages on highway signs targeting some of the top factors in serious crashes. 

The messages will have some familiar humor to them to drive the point home. 

For example, Monday's message mentions the 260,357 crashes recorded in the state so far this year and reminds drivers that life is "fra-gee-lay," a reference to the popular holiday movie "A Christmas Story." 

Credit: Ohio Department of Transportation

On Christmas Eve, drivers will be reminded to stay to the right unless passing slower traffic because "Santa needs the left lane tonight." Driving slow in the left lane is a common trigger for road rage and aggressive driving behaviors that can lead to crashes. 

Christmas Day travelers will see a message targeted at impaired driving based on the 1989 movie "Christmas Vacation."

You can check out the list of the signs running Saturday through Wednesday by clicking here. 

"While the subject is very serious, we have found that the public responds better to messages that are humorous or relate to pop-culture," said ODOT Director Jack Marchbanks in a statement.

Beginning in July 2015, ODOT began using more than 130 digital message boards to display safety messages and relevant statistics. These messages are only run when other important traffic, weather, or emergency messages are not being displayed.

A survey conducted by the Federal Highway Administration found that more than half of all respondents indicated that seeing safety campaign messages on digital message boards in the past had caused them to change their driving.

So far this year, 1,119 people have been killed on Ohio roads, an 8 percent increase over last year. This year, traffic deaths had been trending down until August. November has been the deadliest month of the year with an increase of 34 traffic deaths compared to 2018.

"The vast majority of traffic deaths in Ohio are completely preventable," Marchbanks added. "While we engineer roads to be as safe as possible, the one thing we cannot control is driver behavior. We're urging drivers to put down the phone, buckle up, drive sober, and obey the speed limit."

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