Cowboys wide receiver Cole Beasley made headlines Tuesday over a series of tweets apparently aimed at the organization’s front office and offensive scheme.
The tweet that garnered the most attention was one in which Beasley wrote that “the front office pushes who they want to get the ball to.”
“I haven’t been a huge priority in that regard,” he continued. “Maybe that will change but I’m not sure. More balls come my way in [the] 2 minute drill where nothing is planned.”
That tweet may have been in reference to Amari Cooper’s 94 targets in the 11 games (nine regular season games and two playoff games) after the Cowboys sent a first-round pick to Oakland for his services. Beasley saw 49 targets in the same span.
Beasley, who will become a free agent when the new league year begins in March, said “utilization is more important than money” when it comes to whether he’ll stay in Dallas or seek an opportunity with another team.
“I just wanna ball,” he wrote in another tweet. “It’s hard with 3 to 4 [opportunities per] game.”
Twenty-four hours and thousands of retweets later, Beasley took to Twitter again to clarify the tweets – labeled by some outlets as an attack on the organization that has employed the SMU product for the last seven seasons.
“Some are misunderstanding my point,” he wrote Wednesday. “EVERY team’s gameplan in pro sports is dictated by the front office. Big free agent additions, high draft picks, etc are going to get the most [opportunities]. And I’m not mad at that! Lol I just want to help my team win. All good players want the rock.”
In a radio interview Wednesday, Cowboys executive vice president Stephen Jones rebutted to any claims about the front office influencing plays on the field.
"We would never dictate where balls go or things of that nature,” Jones told The Rich Eisen Show, according to NFL.com. “In terms of the game plan and getting involved with what our coaching does to get ready to play the ball game. And certainly of all people, Cole is always involved in getting balls and getting catches. He's been just an integral part of what we're about. Certainly, he's made a lot of big catches and key catches in games that we've won."
No matter how one construes Beasley’s comments, they fall short of other Cowboys receivers to throw the offensive scheme under the bus in recent years.
Brice Butler went on national television a year ago and put the organization on blast for a lack of play-calling creativity. “The coach ain’t really really coaching,” he said.
During training camp last summer, Dez Bryant famously eviscerated the coaching staff and former teammates in a tweet storm referencing “garbage play-calling” and “Snake [Sean] Lee.”