Many TCU football fans were likely horrified by Friday’s edition of the Fort Worth Star-Telegram.

On the back page of the paper, the University of Oklahoma took out a full-page advertisement in anticipation of the third-ranked Sooners’ Big 12 title game matchup against No. 11 TCU at AT&T Stadium on Saturday morning.

The headline of the ad read: “THE UNIVERSITY OF OKLAHOMA/A NATIONAL FLAGSHIP OF EXCELLENCE,” which was written in white text against a Sooners crimson backdrop in all capital letters.

Underneath the title is a large picture of the iconic ‘Seed Sower’ statue, which is located on the school’s campus in Norman.

Go here to see the full ad and keep reading this article from the Star-Telegram.