All it took was an appearance in a JC Penny commercial to put Adrian Beltre over the top.
OK, so maybe that didn't have anything to do with this: The Rangers on Friday night announced that Beltre's number will be retired by the franchise in June.
No other Texas Ranger will wear the No. 29 again.
Beltre is in exclusive company: Among former Rangers players, only Hall of Famers Pudge Rodriguez and Nolan Ryan have their numbers (7 and 34, respectively) retired. Jackie Robinson's No. 42 is retired by all of Major League Baseball, and the Rangers have also retired former manager Johnny Oates' No. 26.
Beltre, who retired in November after a 21-year career, including his final eight seasons with the Rangers, a stint he described as "the best of my career."
In Texas, Beltre helped the club to a World Series appearance in 2011. In eight seasons with the Rangers, he batted .304 with 199 homers and won three Gold Gloves for his play at third base.
In 2017, he collected his milestone 3,000th career hit.
But perhaps more than the statistics, it was Beltre's personality and playing style that connected with fans: From his signature move of sometimes dropping to one knee on a home-run swing (including in Game 5 of the 2011 World Series) to his joking around with teammate Elvis Andrus, who played alongside Beltre at shortstop.
His personality isn't limited to just the diamond, either. In a very Beltre move, the now-retired slugger appeared in a JC Penny commercial over the holidays – except it wasn't for a sponsorship deal.
Instead, he and his family were simply shopping at the store, and the commercial was featuring random shoppers. The production crew apparently didn't realize who they were interviewing until afterward, and Beltre didn't blow his cover.
When the commercial host asked Beltre's family if they'd like to pick out a Christmas gift to take home, they asked if they could donate the gift instead. Internet sleuths picked up on the commercial this week, giving Rangers fans one more reason to be a fan of Beltre.