Walmart is set to launch online sales of luxury retailer Lord & Taylor's products as part of a recently revealed partnership designed to give both companies a new digital edge.
Bentonville, Ark.-based Walmart announced Wednesday that more than 125 Lord & Taylor brands would be available on its website "in the coming weeks."
Those include Tommy Bahama, Vince Camuto, Miss Selfridge and Lucky Brand.
The arrangement, first announced in November, is geared toward giving Walmart a boost in the online market for luxury goods while helping Hudson Bay Co.'s Lord & Taylor reach new audiences.
To distinguish Lord & Taylor's luxury goods from everyday items, Walmart said it would add the label "Premium Brands from Lord & Taylor" across each product page.
Lord & Taylor products available at Walmart.com will include men's, women's and kids' clothing, as well as shoes, accessories and jewelry.
"The new experience is aligned with how customers shop the category, with editorial elements that inspire customers to browse and buy, and has already generated positive customer response,” said Denise Incandela, head of fashion for Walmart's U.S. e-commerce division, in a statement. "The next step is the launch of the Lord & Taylor flagship store, which introduces exciting new premium brands to our customers.”