WASHINGTON – It’s happening: we’re living in a world where Bowser is official in control of Nintendo.
Nintendo of America announced Thursday its longtime President and COO, Reggie Fils-Aime will retire in April.
His replacement, and this is not a joke, is named Doug Bowser.
If you’re confused, Bowser is also the name of a fictional character and antagonist of Nintendo’s Mario franchise.
Naturally, the internet had ~thoughts~ about Bowser’s new position.
As you might expect, it seems the human Bowser has a pretty good sense of humor about his last name.
His first message from the Nintendo of America account when he became the vice president of sales in 2015 sent a subtle threat to his enemies…
Behind Bowser, holding a sign that says “thank you for the warm welcome,” you can see Mario and Luigi tied up with a few game controllers.