The Ascension model revolves around constant communication
The concept of Ascension goes back to those days 8,500 miles away at The Espresso in Sydney, where Hayward would meet with friends for stories and a good brew.
It’s what Hayward calls the “coffee shop occasion” -- the idea that a coffee shop is what folks use as a gathering place for conversation. No televisions, no distractions from constant communication.
The conundrum with coffee shops was that most served only muffins and pastries, and no afternoon-friendly drinks -- nothing you’d want after 11 o’clock, Hayward said.
“People want this community -- this coffee shop occasion, as I call it -- but they want it to deliver something else to them,” he said.
The solution? A valid breakfast (editor’s note: try the avocado toast -- I know, typical millennial), a valid lunch and a light dinner. Add beer and wine, and Ascension aims to deliver the “coffee shop occasion” to customers all day -- from 7 a.m. to 10 p.m., to be exact.