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HG SPLY CO owner unveils massive restaurant at Victory Park

The inspiration came from the team’s relationship with the Dallas Stars.

DALLAS — Five hundred forty diners can be accommodated at a new open-air restaurant in South Victory in downtown Dallas.

Elias Pope, founder of 80/20 Hospitality, and the team behind HG SPLY CO have officially opened HERO at 3090 Olive Street.

The restaurant is currently serving drinks and dinner. The menu has the same focus on fresh, real food as HG SPLY, courtesy of Chef Danyele McPherson. 

You can go inside the restaurant and see the current menu offerings by clicking here.

Pope says that HERO is still in the soft opening stages but plans to add more hours and a complete menu by the end of May or in early June. Lunch and weekend brunch will be among future offerings.

The sprawling space, which features a main dining room with two bars and an 800-square-foot arcade with old school games, was designed by William Baker of Jones Baker.

"The Meantime" is an indoor-outdoor back bar area that offers a 24-foot screen and three bars with space for 560 more guests.

At maximum capacity, the 25,000-square-foot space can hold 1,100 people.

Pope says that the company's relationship with the Dallas Stars is what originally sparked the idea for hero.

"Working with the Stars, we have adapted the HG menu philosophy to work for the needs of professional athletes," Chef McPherson said in a prepared statement. "This means continued focus on fresh and natural foods, but with the addition of more starch-based carbohydrates through rice, pasta and potato-based menu options." 

HERO is open Sunday through Thursday from 5:00 p.m. to 12:00 a.m. and Friday and Saturday from 5:00 p.m. to 2:00 a.m.