DALLAS – There is a sense of new energy and excitement around Red Bird Mall in Oak Cliff. Workers and community members are preparing for new opportunities.

"This is just the beginning,” said Peter Brodsky, owner of Red Bird Mall. “This is just the beginning."

The landmark mall is re-imagining Red Bird’s potential through innovative investments. A new southern Dallas Starbucks is part of that plan.

“It’s very significant,” said Jeanette Berry.

A group of longtime neighbors and community organizers from Oak Cliff say they can feel the momentum happening around Red Bird Mall. Starbucks will open a new retail space that is said to be unlike any other in the state of Texas.

"It's more than a Starbucks opening,” said community organizer Edna Pemberton. “It's a rebuilding, rebranding, and redeveloping our community."

The popular coffee shop is slated to open its Red Bird location in 2018. This Starbucks will also have an onsite training for young workers. That is huge for neighbors who have been trying to connect people with jobs.

"They still get customer service training. That's what our young people need. Also, they get training to be a manager or assistant manager," said Cheryl Taylor.

The 122-acre Red Bird property is being re-imagined into a destination place, Brodsky explained. Parks, entertainment, high-quality restaurants, residences, hotel, and retail will help transform it into a place people can live, work, and play.

"As we can convince people and help them to understand that this area really has a lot of money to spend, it becomes easier to make the case for retail, because there isn't a lot of competition," said Brodsky.

Community members call the groundbreaking and ongoing development a big boost for an area that has been underserved for a long time.

"Everything that's going on is going to help bring development and other people to the Oak Cliff area," said Taylor.