DALLAS — The Texas primary is Tuesday.
Finally, maybe those campaign workers will stop ringing your doorbell.
But why do they knock on your door? Because it works. On average, for every $29 a candidate spends on door knockers, they get an actual vote out of it.
If your dinner has been interrupted by a ringing phone, you should know that volunteer phone banks work, too. For every $38 campaigns shell out for those callers, they earn a vote.
These facts and figures come from a book called "Get Out the Vote: How to Increase Voter Turnout." By crunching the numbers, this book helps you understand why campaigns use the tactic they do.
Of course, the biggest expense is electronic advertising. One firm expects candidates and campaigns to spend $6 billion on ads this election cycle, and that doesn’t include PAC spending.
Beyond all the dollars, the most valuable currency is your vote. So, don't forget to spend it on Tuesday.
Resources for Texas voters on Super Tuesday:
- Know before you go: 2020 voter guide for Super Tuesday in Texas
- Meet the Texas Democrats running for US Senate
- Here’s how to get a free ride to the polls during early voting or Election Day
- Texas has an open primary. What does that mean?
- If you live in Texas, a presidential candidate is trying to reach you