Forté PR, the leading senior living public relations agency specializing exclusively in the senior living and healthcare services industry, announces four promotions on its headquarters team:
• Jade Falldine to chief operations officer
• Bill Pemberton to senior vice president, strategic communications
• Page Stafford to senior account manager
• Ashley Wessel to senior account manager
Beth Wilbins, president and CEO, made the announcement, noting that the personnel promotions were instrumental for the agency’s growth as the leading public relations firm for the senior living and healthcare services industry.
“Forté PR has a reputation for innovative strategic communications and media relations for this dynamic industry,” said Wilbins. “Jade, Bill, Page and Ashley are contributing to the company’s growth through their accomplishments and continuing commitment to providing the highest level of public relations for clients across the country.”
Jade Falldine is responsible for the firm’s financial management and day-to-day operations. With more than 15 years financial and operational experience, including more than a decade in the senior living industry, Falldine will further develop the Forté systems and processes to support a rapidly growing agency, while continuing to direct human resources and financial operations. Falldine holds a bachelor of business administration from The University of North Texas, Denton, Texas.
Bill Pemberton has more than 32 years of experience in virtually all phases of marketing communications and more than five years in all phases of senior living PR. Pemberton’s prior sales and communications experience for major global brands such as Halliburton, EDS, and FS3 Interactive, and his diverse industry experience, will guide Forté PR in acquiring and managing new technology-driven accounts in the senior living and healthcare services industry. Pemberton directly manages the agency’s largest and most innovative healthcare services accounts and provides strategic insights across the client roster. He also oversees new business development. Pemberton graduated with a bachelor of science degree in advertising from the University of Texas at Austin.
Page Stafford has served the advertising, event planning, and public relations needs of Forté PR clients since joining the team in 2010. Stafford’s previous work at D Magazine and Ugazine, The University of Georgia’s student magazine, adds content marketing and media management strength to the Forté team. Stafford’s media skills and experience will be important as the company begins to offer more related public relations services to meet the different and growing needs of clients. Stafford attended The University of Georgia, where she received a bachelor of arts in both journalism and English.
Ashley Wessel joined Forté PR three years ago, during a period of substantial growth for the company. Having worked for three years on the company’s upscale senior living accounts, she has developed special expertise in media relations and community relations. Previously with The First Tee Life Skills and Leadership Academy, Wessel is experienced in working with a multitude of different people and companies. She earned a bachelor’s degree in marketing from Kansas State University.