As part of its LBJ Express Marketplace initiative to bolster North Dallas businesses and consumers during road construction, the LBJ Express project teamed up with Preston Valley Shopping Center and Cencor Realty Services for a Back-to-School Bash on Saturday, August 18.
Families enjoyed delicious food samples and specials from Chili’s, Gio’s New York Café, India Palace, Tippy’s Thai Café and Mario & Alberto. Shoppers found great deals at Terry Costa, Estate Classics, May Nails Spa, Larger Than Life, Lone Star Scuba and Sprint, while kids enjoyed a giant bounce house, face painting, balloon animals and complementary caricatures.
Meanwhile, hundreds of dollars of school supplies were donated to local charity Adventure & Victory, which will sort and distribute the donations to area Dallas ISD elementary and middle schools on August 23. The school supplies were piled into a large school bus on loan from DISD.
“It is great to be part of a community that works together to help each other,” said Andy Rittler, director of corporate affairs for the LBJ Express project. “As we work toward the completion of a roadway that will serve the needs of the community for years to come, it is a privilege to partner with nearby neighbors and businesses to serve the community’s needs right now.”
In addition to funding brand new school supplies, the event was designed to bolster businesses near the LBJ Express construction zone and remind consumers they can always access their favorite retailers, restaurants and service providers during the construction period. Preston Valley Shopping Center is at the corner of LBJ Freeway and Preston Road.
The LBJ Express is in the midst of reconstructing and expanding the capacity of more than 17 miles of I-635 and I-35E. When complete in late 2015, North Texas drivers will have the option of driving on the same number of rebuilt free lanes or choosing to jump on up to six new express toll lanes when they want to move quickly across town.
For further information, contact Allison Griffin at 214-704-3630 (mobile) or allison@griffinstrategies.com.
