Super Bowl pin tradition comes to North Texas




Posted on January 30, 2011 at 7:39 PM

Updated Monday, Jan 31 at 12:59 PM

DALLAS — Pin collecting has become a favorite fan quest at every major sporting event, and Super Bowl XLV is no different.

Fans are looking for rare finds and good deals, even if they won't be anywhere near Cowboys Stadium next Sunday.

Jim Maser is known as “The Pin Man.” He has 250,000 pins in his inventory at the NFL Experience at the Dallas Convention Center.

Maser has been buying, trading and selling pins for 12 years. This is his fourth NFL Experience.

The Monument, Colorado man showed News 8 his most expensive pins: A Dallas Cowboys set of five commemorating all five of their Super Bowl victories.

“That pin can never be remade; numbers one through five can never be remade," Maser said. "There are only five of these that will ever be in existence."

As a result, the price for the Cowboys collection is $295, the most expensive pins Maser sells.

The Pin Man says enthusiasts make some unusual requests when it comes to numbers of limited edition pins.

“Obviously with the Dallas Cowboys, it might be No. 12 for Roger Staubach. But they might want to get No. 89, because that's the year their daughter was born,” Maser explained.

The Pin Man says the big sellers so far this year are anything with the Steelers or Packers logos on them.

“They will be sold out by next weekend, once the Packer and Steeler fans roll into town," Maser said. "They'll buy these things by the handful."

Pin-seekers will have variety. The Pin Man alone sells 25 different pins commemorating Super Bowl XLV.