Photoshop not just for celebs: App brings pro editors to you

App hooks you up with Photoshop experts

DALLAS - You never know when or where "the light bulb" will go off. For the creators of a new Dallas based app it happened on the dance floor.

"They saw all these women taking photos and sitting in the corner editing and adding filters. They were missing the moment trying to perfect the moment," said Josh Farrar, CEO and co-founder of Mendr.

Farrar's business partner had an idea right then and there, create an app where users can upload their photos and get them professionally retouched. That idea eventually became Mendr.

"We thought, 'Why hasn't anyone done this already?'," Farrar said.

The app works a lot like another popular start up, Uber. Users upload a photo and note what they want changed. Then freelance editors across the world can choose to take up the client and fix their picture. It costs between $2 and $20 depending on what you need done.

"We see a range," Farrar said. "Some people want a funny face swap and we've also had parents send us a photo of a baby in the hospital. They want the tubes removed so they can just see their child."

At 32-years-old, Farrar has already lived multiple lives, at least professionally. In his early 20s he was a teacher with DISD and waited tables and then he became a speech writer. He's worked with Olympic and professional athletes to help them hone their public speaking craft.

"The common thread was I loved what I did," he said. "There was always a passion there for what I do."

Now he's bringing that passion to Mendr, something Farrar says is necessary to make it in the business world.

"You know we wondered why this hadn't been done before and when we started we found out," Farrar said. "There are so many roadblocks but we refused to give up."

Farrar says it was terrifying leaving a comfortable job to start a company on his own, but he says the risk was well worth the reward.

"You have to take that first step before the stepping stone is in front of you," Farrar said.

The app launched this month and debuted at SXSW in Austin. Farrar says it was received well and he already has 90 editors from across the globe signed up.

"They get to make their schedules," Farrar said. "One guy posted online about joining and what it meant to him. That's when I realized what we can provide for people so they can provide for themselves."

Farrar says he's happy to celebrate the app's launch but knows the work is just beginning. He's excited to see the Dallas born idea take off across the world.  

© 2017 WFAA-TV


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