PLANO – Share something on social media and most figure it's out there. Forever.
But, a Plano company called ContentGuard is changing that mindset.
"Not everything we share should be shared forever," said Scott Hunt, Yovo employee.
ContentGuard created an app called Yovo.
"Yovo loosely stands for You Only View Once," said Scott Richardson, Yovo employee.
Instead of adding photographic filters on images, Yovo lets you apply privacy filters, blur pictures and even set a timer on each to make them self-destruct.
The app allows people to protect the shots they want to share.
Users set privacy options they want on an individual picture with a couple of simple swipes in the Yovo app. It then provides a link to share on Facebook, Twitter or in an email. If an image is set to self-destruct, the link will expire.
Perhaps the most unique feature is that Yovo won't even let someone screen capture your picture. The app scrambles the image.
That could create unique future uses like secure ways to distribute coupons, tickets or even online tests.
"What we're really doing is running the equivalent of a virtual fence across your image," Richardson said. "If any of your friends try to screen capture your photo they will stop and see the fence and a little bit of image behind it."
Though it's designed to make it safer to share on social media, scrambling screenshots is likely how the app will make money in the future.
Yovo is free in the App Store.
Currently, it's only available for the iPhone. The Android version is in development and could be released next month.
ContentGuard, which released Yovo on October 8, has similar software to protect sensitive business documents.