Apple unveils iPhone 7, kills headphone jack

It's September, which means the start of the football season, the arrival of fall and the unveiling of Apple's latest iPhone.

On Wednesday, Apple unveiled the iPhone 7 and 7 Plus during an event in San Francisco. The smartphones will launch on September 16, starting at $649 for the 7 and $769 for the 7 Plus. Meanwhile, Apple formally killed the headphone jack, introducing wireless AirPods launching next month for $159.

Check out our live updates from the Apple event below:

2:53 p.m.: That's a wrap. Thanks for joining us! If you enjoy video games, we're also offering live updates of Sony's PlayStation reveal at 3 p.m. ET.

2:52 p.m.: Cook closes out, introducing Apple's musical guest, Sia. I guess Coldplay was busy.

It's September, which means the start of the football season, the arrival of fall and the unveiling of Apple's latest iPhone.

On Wednesday, Apple unveiled the iPhone 7 and 7 Plus during an event in San Francisco. The smartphones will launch on September 16, starting at $649 for the 7 and $769 for the 7 Plus. Meanwhile, Apple formally killed the headphone jack, introducing wireless AirPods launching next month for $159.

Check out our live updates from the Apple event below:

2:53 p.m.: That's a wrap. Thanks for joining us! If you enjoy video games, we're also offering live updates of Sony's PlayStation reveal at 3 p.m. ET.

2:52 p.m.: Cook closes out, introducing Apple's musical guest, Sia. I guess Coldplay was busy.

1:58 p.m.: Here's the "we're copying Snapchat" portion of the event, with Cook breaking down stickers users can add to iMessages.

1:56 p.m.: Cook turns to HomeKit, the developers tool kit for creating apps tied to "the Internet of things." Users will be able to manage parts of their home such as security or garage doors using either the Control Center (the menu you get when swiping up on iPhone) or through Siri.

1:55 p.m.: Cook returns to talk iPhone, which topped 1 billion in sales over its lifetime. Eye-popping number. It looks like we'll get a look at iOS 10 before the new phone though.

1:54 p.m.: Apple Watch Series 2 and the Nike Plus will start at $369. The original Apple Watch will include the same dual-core processor and start at $269. Pre-orders start on September 9. The watch launches September 16, while Nike Plus arrives in late October.

1:52 p.m.: The Watch will be available in four colors, although no details were provided on when it will launch.

1:49 p.m.: Users will be able to start runs with Siri, and highlights details more prominently including distance and speed. The Watch will also motivate you to get moving, including asking "are we running today?"

1:46 p.m.: Apple is partnering with Nike on a special runner's edition of Apple Watch, called Apple Watch Nike Plus. It includes a perforated, stretchy band and lightweight aluminum watch case.

1:45 p.m.: Apple Watch is coming in a ceramic model, as well as a new generation featuring luxury brand Hermes. Prepare to empty your bank accounts for that one.

1:44 p.m.: As users hike through Viewranger, they can check directions, get more information on points of interest or swipe right to view a map of your hike. Appears really easy to use.

1:42 p.m.: Here's an important addition to Apple Watch: built-in GPS. When you pull up an activity map on your phone, you can view your route as well as how fast or slow you moved. Hannah Catmur of the hiking app Viewranger demonstrates the GPS addition.

1:41 p.m.: The Watch's chip will include a dual-core processor and a better graphics processing unit. A demo of Night Sky shows the user exploring the sky right on their watch. The level of detail is pretty striking for a screen of that size. The display is also twice as bright as the original watch.

1:37 p.m.: The new watch has adhesives and seals to prevent water from getting in. It's water resistant up to 50 meters. Apple created a simulator to test what would happen if the Watch would be underwater every day for people who swim daily. Really interesting look at how they tested the Watch's ability to withstand water.

1:35 p.m.: We're getting a tease for the next Apple Watch, which appears to be fully waterproof. The video shows a swimmer diving into the pool with Apple Watch on their wrist. It's called Apple Watch Series 2. Apple is calling the watch "swim proof."

1:33 p.m.: The Pokemon Go experience on Apple Watch ties fitness with the game, as players can see how far they've walked and also spot nearby Pokemon. Players can also hit Pokestops and get more gear. It's connected to the watch's workout app. Very cool.

1:30 p.m.: Hanke says Pokemon Go has been downloaded more than 500 million times globally, and users have walked 4.6 billion kilometers since the game launched. That's a lot of steps to snag a Sandshrew.

1:29 p.m.: The Apple Watch is adding Pokemon Go, just when you thought it was safe to quit the game. John Hanke, CEO of Niantic Labs is up to share more.

1:26 p.m.: New changes to Apple Watch include activity sharing, an app called Breathe to remind users to take a moment for some deep breaths, and an SOS emergency feature that immediately calls 911.

1:25 p.m.: Cook is back, and he's ready to talk Apple Watch. He says the device "has really changed what people expected from a watch." Cook says it's the second best-selling watch in 2015 worldwide, behind only Rolex.

1:24 p.m.: Users will be able to access iWork through Macs, iPhones, iPads or the web, says Prescott.

1:23 p.m.: Prescott starts off a demo, going to a participants list of fellow co-workers, each with a different colored bubble. Users can add graphics, images, text and animations simultaneously and in real time.

1:21 p.m.: Apple's Susan Prescott takes the stage to discuss iWork, Apple's suite of productivity apps including Pages and Keynote. All iWork apps will feature real-time collaboration, which is available in some services such as word processing app Quip.

1:19 p.m.: Apple moves on to education, with a program called Everyone Can Code, where Apple will help kids learn its Swift programming tools.

1:15 p.m.: Back to Mario -- Miyamoto says Super Mario Run will launch this holiday. There's no word on pricing. Nintendo will also release special stickers for use in iMessages with the iOS 10 update.

1:14 p.m.: It appears Apple jumped the gun on details about its next iPhone. However, that tweet has since been deleted.

1:13 p.m.: The game also has a Battle Mode, which is based on the number of coins collected. Players just run, jump and get coins until time expires. Very cool.

1:11 p.m.: Through a translator, Miyamoto discusses the game Super Mario Run for the iPhone. Mario will run automatically from left to right, and players tap to jump across obstacles. It's a similar structure to games like Temple Run.

1:09 p.m.: Cook says gaming is the biggest and most popular category in the store, with 500,000 available. He confirms Nintendo's Mario is headed to the app store. A huge move for Nintendo, which has long avoided bringing its games to the App Store. Nintendo's Shigeru Miyamoto -- the guy who happened to create Mario -- is on stage.

1:08 p.m.: Cook now switches to the App Store, noting more than 140 billion apps have been downloaded. "In the last two months, we've seen growth rates of over 100% year over year," he says.

1:06 p.m.: Cook says Apple Music has become the "premier destination" for artists to exclusively reveal their music. He cites album releases by Drake and Frank Ocean among them.

1:05 p.m.: Cook now hops out of the car and on stage to talk Apple. He says episodes of Carpool Karaoke will appear exclusively on Apple Music. Cook says the streaming music service has 17 million subscribers.

1:03 p.m.: Oh dear, Cook is really doing karaoke. Not bad though. After a brief exchange, music star Pharrell hops into the back seat. They're all singing "Sweet Home Alabama" by Lynyrd Skynyrd. Are we all in some really weird tech dream?

1:00 p.m.: And there's the applause. The event begins with a video of Apple CEO Tim Cook riding shotgun with James Corden in a SUV. Carpool karaoke, perhaps?? 

12:57 p.m.: If you're watching at home or work (OK, mostly from work), Apple's live stream is rolling. We start for real in about 3 minutes.

Update at 12:30 p.m. ET: Enjoy this Amazon page while you can. It basically spoils the Apple surprise: the iPhone 7. The page features cases for the new iPhone. Don't be surprised if this gets pulled down soon. Another important highlight: that Amazon page boasts a section for Bluetooth headphones. Think we can safely bid farewell to the headphone jack.

Copyright 2016 WFAA


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