FORT WORTH — Thursday, crews were hard at it in Sundance Square as they set up for the Friday and Saturday broadcasts of ESPN College GameDay.
It's the third time ESPN has come to Cowtown, but the first time for college football. All season long of Saturday mornings, the show has a cult following.
"It's a perfect location," said John Bickham. "It really is a perfect place."
Bickham, of Beaumont, was visiting Fort Worth Thursday but said he wished he could stay longer.
"I've never been a part of something of like this," he said of the ESPN shows. "It would be so much fun."
ESPN will broadcast Friday afternoon, but Saturday is when the real fun happens. The broadcast, which will feature college marching bands and cheerleaders, starts at 8 a.m. CST.
"We are really expecting about 8,000 to 10,000 people on Saturday morning," said Tracy Gilmour, director of marketing for Sundance Square.
Gilmour urges people to come with signs supporting their teams, but warned visitors not to bring signs with ads or inappropriate content.
Starting Thursday until Saturday evening, some roads in downtown Fort Worth will close to keep the noise down around the set. Main Street from 2nd to 5th streets will close, as will 3rd, 4th & 5th streets from Houston to Commerce.
But, that's not the only prep happening.
"We have extra servers, extra cooks, extra product coming in," said Chip Johnson, assistant manager at Riscky's BBQ. Employees at the location near Sundance Square know what to expect from previous ESPN experiences.
"Back in the Super Bowl we had record-breaking sales all week long," Johnson said.
Gilmour said you can find free parking at all of the Sundance Square parking lots. And if you miss Saturday's event, you can always show up in January when ESPN will return for the inaugural College Football National Championship game at AT&T Stadium.