Another year, another miss for the Mavs.

According to multiple media reports, the Dallas Mavericks won't be signing free agent center Dwight Howard. He informed the team Friday afternoon he will be signing elsewhere, first reported by veteran ESPN NBA reporter Marc Stein on Twitter.

Howard announced he was joining the Houston Rockets on Twitter Friday night.

"I've decided to become a member of the Houston Rockets," Howard wrote. "I feel its the best place for me and I am excited about joining the Rockets and I'm looking forward to a great season. I want to thank the fans in Los Angeles and wish them the best."

Dallas' pursuit of Howard was well-documented, and team representatives including owner Mark Cuban and forward Dirk Nowitzki had a three-hour meeting with the free agent earlier this week.

Cuban was criticized last year after he didn't attend a meeting with the biggest free agent on the market, Deron Williams, while he was shooting an episode of his show, Shark Tank. Williams wound up signing with the Brooklyn Nets.

"Time to get back to work," Cuban said in a tweet Friday afternoon. "The Mavs are back open for business."

Howard was widely considered to be the top free agent available this offseason.

He averaged 17.1 points, 12.4 rebounds, and 2.4 blocks per game last year in a tumultuous season with the Lakers. They were swept in the first round of the playoff by the San Antonio Spurs.

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