Milk and cookies may be a classic, but consumers are looking to mix it up more than ever.

Americans are switching to plant-based milk over cow's milk, the latest numbers say.

According to the latest figures from Chicago-based research firm IRI, Americans are buying more almond, soy, and coconut milk, and less cow's milk. For the year ending July 13, supermarkets and other retail outlets sold nearly five percent less refrigerated skim milk last year, while milk substitute sales - such as soy milk - went up more than nineteen percent.

While cow's milk still overwhelmingly outsells the substitutes, preferences are changing, as News 8's Byron Harris found.

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