DALLAS - Mayor Mike Rawlings is floating a new, ten-point plan to reinvigorate Southern Dallas. It's called Grow South.

In front of about 500 people at South Side Studios, Rawlings talked about the pent up potential of Southern Dallas, from available workers to available land.

Rawlings wants a strategic focus on education, communities and infrastructure. He says he will encourage private investment.

As a city, we have a great challenge on our to-do list, Rawlings said. And that item is to leverage our single biggest untapped resource and turn it into an annuity that will pay dividends for our city and citizens for generations to come.

Some of the high-profile pieces of Rawlings' plan would turn Jefferson Avenue into the region's main street and possibly even rebrand Southern Dallas with a new name.


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