After weeks of rumors and days of teases, Russ Martin has confirmed that he will return to The Eagle KEGL-FM (97.1), the station he left more than 10 years ago, with a morning show that will begin July 12.
Martin, who had been one of the most popular radio personalities in Dallas-Fort Worth during his tenure at KLLI-FM (105.3), says the show will air from 6 to 10 a.m. weekdays on Clear Channel-owned KEGL and will have the same rowdy boys in the clubhouse feel his show did on 105.3 FM. Although The Eagle is a hard-rock music station, Martin says his show will be all talk.
Martin, who did afternoons during most of his time at 105.3 FM, hasn't done a morning show since late 2000 and had said he'd never work mornings again. In a phone interview Thursday, he said: I wanted to go back on the air. That's really the long and short of it.
Martin had also indicated that he wouldn't return to Clear Channel, but he has reasons for changing his mind there, too. It's funny, the general manager of The Eagle is the same general manager that was there in the late '90s, Martin said, referring to J.D. Freeman. I always liked J.D. a lot. ... It was upper management I had issues with.
Because he's been off the air since 2008, Martin doesn't expect to get his peak audience back immediately.
If you have the mentality that you're just a stellar talent, and people will follow no matter what, that's going to be the demise of almost any talk-show host, he said, pledging to work hard to pull listeners in.