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DALLAS Coaches arriving for Day One of the Big 12 media days Monday drew a swarm of cameras.

'I felt like Britney Spears walking in here with all the cameras and the pictures,' said Oklahoma State head coach Mike Gundy. 'When I walked in the first year, I'm not sure that a lot of people didn't think I wasn't just working at the hotel.'

Not all the coaches were on board with the pop star comparison.

'I've never felt like Britney Spears, and I've never had a lot of attention,' said Baylor head coach Art Briles. 'To me, it's not attention. To me, it's just people that love football that are here to get inside with our players and coaches.'

TCU is entering its third season in the Big 12. The first two seasons haven't been kind, as the Horned Frogs have won six conference games and lost 12.

'I've had people ask me, 'Are you glad that you changed?' Yes,' said TCU Head Coach Gary Patterson. 'TCU is in a far better place than it would have ever been if we wouldn't have changed conferences. Did my job get tougher? Yes!'

The biggest bombshell of the day was delivered by Big 12 Commissioner Bob Bowlsby, who ripped the NCAA enforcement committee for not doing their job.

'Enforcement is broken,' Bowlsby said. 'The infractions committee hasn't had a hearing in almost a year, and I think it's not an understatement to think that cheating pays.'

When questioned further, Bowlsby said he doesn't think cheating is rampant, but said that those who conspire to get around the rules face less resistance these days.

'Right now, if you want to cheat, you can do it, and you can get away with it, and there are benefits for doing it,' Bowlsby said. 'That needs to change.

'I think our coaches and programs are of high integrity, and I don't have any concerns on a local basis,' Bowlsby continued. 'I don't think it's cut rate out there, but I think those that conspire to do things that are intended to get around the rules have less resistance to it now than they [have in the past.]'

He went on to say current NCAA rules are tough to enforce, as the college athletics association can't compel anyone to testify in court.

'That's the biggest challenge that Jon Duncan and the enforcement staff have. They have neither the power of subpoena, nor the power of the way to perjury,' he said. 'And absent those things, you can't compel anybody to participate in an investigation.'

On Tuesday, five more head coaches will take center stage, including Oklahoma's Bob Stoops and Texas' Charlie Strong as he gets ready for his first season coaching the Longhorns. Also on the schedule are Paul Rhoads from Iowa State, Dana Holgorsen from West Virginia, and Bill Snyder from Kansas State.

E-mail griba@wfaa.com

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