FORT WORTH -- Commercial real estate developer Hillwood Properties announced a 50-store outlet mall planned at Interstate-35W and Cabela's Drive in far north Fort Worth.

The Woodmont Company purchased 45 acres of land to develop The Outlets at Alliance, with a goal to open in the fall of 2015. The site is located just north of the current Cabela's store.

The 350,000 square foot retail development will be a ''racetrack' design, with a pedestrianized retail ring populated with some of the most prominent brand names in the industry,' according to a release from Hillwood.

'Fort Worth has long deserved an outlet center of its own,' said Stephen Coslik, President of Woodmont Land Company, the land acquisition arm of Woodmont Outlets, one of the property developers. 'With an affluent population of nearly 2.5 million, and the explosive growth and prosperity of this region, we feel confident in saying that this will be a very successful center.'

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