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DALLAS - A faster, cheaper way to get from point A to point B is on the way to Dallas.

Friday, a new service called Lyft will allow the user to hail a ride from a driver. It is taxi service meets rideshare, as the drivers use their own vehicles marked with a signature pink mustache.

'Lyft takes advantage of what is already here, which is all these cars on the roads, the road infrastructure, [and] empty seats,' said Lyft's co-founder John Zimmer. 'In many ways, it is the ultimate form of public transportation.'

As the transportation-for-hire industry changes, city officials are trying to figure out what jurisdiction they have over companies similar to Lyft.

Last month, the city defended its decision to send Dallas police vice officers to investigate the luxury transportation service Uber on suspicion it was violating city code. Uber uses a smartphone app to link passengers needing a ride with licensed drivers.

Since then, the proposed ordinance would subject e-hailing services such as Lyft and Uber to face the same regulation as limousine and taxi services.

'The transportation-for-hire industry is changing, and Dallas welcomes new entrants and technology, provided that all companies operate legally and in a manner that is safe, reliable, and fair to consumers,' said Frank Librio, the director of Communications and media relations for the city of Dallas.

E-mail srobertson@wfaa.com

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