FORTWORTH - Early in the morning, cheers and music could be heard at Sundance Square in Fort Worth as ESPN began broadcasting at 5 a.m.
The TCUmarching band gave the station a big welcome with cheerleaders taking the lead.
ESPN will produce about 80 hours of live television and radio programming leading up to Super Bowl XLV. Over 100 people went the square to watch the first show, Mike & Mike in the Morning, kick off.
The ESPN broadcasters were wearing custom-made Justin Boots, with the ESPN logo stitched onto the boots. Justin sent a crew to the ESPN headquarters in Connecticut to size about 100 pair.
The batch of boots came out of a factory in Missouri. Justin shipped them north just a few days ago so the broadcasters would have a chance to break them in.
Fort Worth is the AFC champion host city. The Pittsburgh Steelers are staying at the Omni Hotel in downtown Fort Worth, and will attend practices at TCU facilities.
One fan who attended the early-morning event said concerns over the upcoming weather conditions was one motivator to get out of his bed and to Sundance Square.
Well, that is part of the motivation is it's only going to get colder as the week goes on, said Paul Dailey, an ESPN fan. But, I've actually been watching Mike & Mike for a long time, so I definitely wanted to come see the show while it was here.
Those at Sundance Square said they are working to ease any weather-related woes during the week-long Super Bowl celebration.
We've got a full staff of parking and transportation manager people who will be out spreading and shoveling, said Johnny Campbell, president of Sundance Square. And in fact, cleaning off the sidewalks with our ATV, which will be outfitted with a squeegee blade and salt sprayer.
One Steelers fan, Mike Malik, said winter storms are nothing new for him.
We'll be here regardless of whether there is sun, rain or snow or sleet, he said. The fans will be here.
It was the same for Packers fan Larry Scheid.
We just came from about 39 inches of snow in the last month and a half, he said. So, this is like summer to us over here.
Sundance Square officials said while they cannot control Mother Nature, they're hopeful that won't stop fans from attending the events.
We have Pittsburgh and Green Bay fans in, Campbell said. They have already informed us in the coffee shops this morning that we're light weights when it comes to cold weather.