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HOUSTON Mattress Mack is a lot lighter inthe bank account after a Super Bowl promotion cost him millions of dollars.

Jim 'Mattress Mack' McIngvaleannounced on his website thathe lost $7 million in the 'Pigskin Promotion' after about a thousand customers won free furniture.

After a coin toss, Mack bet that the Seattle Seahawks would lose the game. If not, Gallery Furniture customers who bought at least $6,000 worth of furniture during the promotion -- before the Super Bowl would get a refund. As we all know, Seattle won, leaving plenty of happy customers singing 'cha-ching!'

But McIngvale is taking it all in stride.

'We're trying to create customers for life and make the store relevant and fun, and it was a great promotion for everybody and the customers won and that's what it's all about,' he said.

The first time McIngvale lost a bet with customers he forked over more than $600,000 in a similar deal.

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