NEWS 8 INVESTIGATES
ARLINGTON -- The complaints have been piling up against Maximum Sports for more than a year.
The company sells packaged trips to Dallas Cowboys home games to out-of-towners. Typically, the trips - advertised under Maximum Sports or Cowboys Sports Tours - include hotel, welcome dinner, tailgate party, game tickets, and a tour of AT&T Stadium.
But for a year, football fans from all over the country have been contacting News 8 to say they didn't get one or more items that they thought they'd paid for.
This year, Tabatha and Jess Harris of Hot Springs, South Dakota, flew in and discovered they had no game tickets for the Cowboys-Raiders game.
Two weeks later, Tim and Mary King flew down from Manitowoc, Wisconsin, to celebrate Tim's birthday with a Cowboys-Packers game.
Their hotel had been changed from the Hilton Anatole, where they'd booked extra nights, to another cheaper hotel. Their tailgate party was miles away from the stadium. The schedule was never pinned down. The stadium tour didn't materialize when it was supposed to. The food was below expectations.
And Ronni Sokol, who owns Maximum Sports, was never around to talk about it, they say.
'Whenever you talked to Ronni, she would say 'Just a minute,'' Mary King said. 'We talked to 35 people over that weekend that were disappointed with that package they received.'
Patrick Pellez came from Phoenix with his dad and a friend on a Maximum package. Their hotel room had no electricity and no towels, and they had to buy some of the meals they expected to be included.
The Kings said they checked Maximum Sports out on TripAdvisor and could find no negative comments.
'Buyer beware,' Tim King said. 'I would not go through them at all.'
When Jon Casebere, from Auburn, Indiana, took off for his flight to Dallas for the Oakland game, he expected to be staying at the Le Meridien Hotel. When he got to the hotel, the room had not been paid for.
Casebere said Ronni Sokol promised him a $500 refund. A month has passed, and he hasn't received it. He called the Arlington police, who told him since he was from out of state, they couldn't help him and instructed him to call the Texas Attorney General.
Arlington police were unavailable for comment.
We first reported on Sokol and Maximum Sports last December, and again in April. News 8 found Ronni Sokol in an unmarked office in Addison just after Thanksgiving.
'You know, I'm just doing the best I can,' she said at the time, and denied she is dishonest.
That was before the Green Bay game, where the Kings had their problems.
Tim King, who has an MBA, offered to give Sokol some business advice. She did not take him up on his offer.