Frisco -- Cowboys quarterback Dak Prescott is teaming up with Tostitos to help raise money this holiday season for the Salvation Army.
Prescott appeared outside the Ford center Tuesday to ring a giant bell, signifying the beginning of a holiday promotion asking fans to 'chip in' this holiday season.
Tostitos will make a donation for every bag of its new Yellow Corn Bite Size tortilla chips purchased from now until the end of the year, up to $500,000, to local Salvation Army chapters.
Prescott, taking a quick break from preparing for the Cowboys NFC East showdown against the Eagles Sunday, said he has to focus on what he's doing at a given moment to balance work and his endorsement opportunities.
"I have such a great platform to reach so many people throughout this country and it's important for me to use it," Prescott said at the kickoff event.
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