Super Bowl XLV is in North Texas’ rear view mirror. It has been almost two weeks since the Green Bay Packers took home the Lombardi trophy at Cowboys Stadium.
Now the first numbers are coming in on how well North Texas performed in the eyes of the host committee.
President and CEO Bill Lively said the event was a huge success.
Dallas hotels saw 590 percent spike in revenue.
The Dallas Convention and Visitors Bureau said the largest 100 hotels in the city saw up to a 600 percent spike in revenue the Saturday night before the game.
Sundance Square broke sales record. The Saturday before the Super Bowl, Sundance Square had its highest sales in its history.
DFW Airport saw 200,000 passengers pass through gates the Monday after the Super Bowl. That made it one of the busiest days ever for the airport.
Paid attendance was just over 91,000. That number was far less than the actual attendance.
The host committee still felt it met its seating requirements. The full economic impact of Super Bowl XLV will not be known for months, but the committee said early data is encouraging.