Super Bowl event moved; kids lose out




Posted on January 21, 2011 at 5:42 PM

Updated Monday, Jan 24 at 5:25 PM

 DALLAS — Frankie Beverly, Vivica Fox and Regina King were just some of the stars set to attend a kid-friendly Super Bowl XlV event at Southwest Center Mall.

Cancellation of the "Ultimate Super Bowl" weekend means thousands of kids will not fill the tents already set up outside Southwest Center Mall.  It also means those children will not get a big game experience at the only such event planned in Dallas' southern sector.

"The scope of attendance we are expecting about 200k people at about 30 miles from here," said Bruce Carter, financier of The Ultimate Super Bowl weekend. 

Carted said he canceled after a three month building permit process. He claims sponsors started receiving harassing telephone calls and more than half pulled out.

According to Carter, confirmed celebrities attending the event were warned to back out.

Fed up with the ongoing problems, Carter said he backed out and is moving the event to Lancaster.

Dallas City Councilman Tennell Atkins admits it is a loss, but he said the organizer planned poorly, erected tents in an unsafe manner and never sought help from his office until the last minute.

"I have not sat down and discussed those issues with Bruce. anytime is a loss to the southern sector Dallas if we don't ave an event there, but safety comes first," said Dallas City Councilman Tennell Atkins.

The Ultimate Super Bowl weekend will now take place in Lancaster at the WAG Event Center.