Dallas Cowboys' Jerry Jones envisions super attendance


by By TODD ARCHER / The Dallas Morning News


Posted on August 15, 2009 at 4:48 PM

Updated Friday, Oct 16 at 4:16 PM

INDIANAPOLIS - Jerry Jones stood in an end zone plaza in Lucas Oil Stadium on Monday, but his mind was on the $1.1 billion stadium the Cowboys are building in Arlington.

With the Cowboys' stadium scheduled to open in June, Jones is already thinking about Super Bowl XLV in 2011. Specifically, he is envisioning the highest attendance ever for the NFL's championship.

"Conceptually, I believe we'll sell 125,000 tickets for the Super Bowl," said Jones, who was attending the annual NFL scouting combine.

The record is 103,985 at the Rose Bowl in Pasadena, Calif., when Pittsburgh beat the Los Angeles Rams, 31-19, in Super Bowl XIV. The Rose Bowl has hosted four Super Bowls with attendance topping 100,000.

To get the record, the Cowboys would have to reconfigure the new stadium, which will have 80,000 seats in place.

Jones said because the seats sit on rails, an additional 10,000 could be added by removing the arm rests. He also sees the potential to add seating on scaffolding in the open end zones as well as club areas on the three levels of platforms.

Jones said the configurations for Cowboys games could vary depending on their magnitude, but he emphasized every seat will have a hard back.

"There's not a bleacher seat in our stadium," Jones said.

Big Tarrant County showing: Jones said last week that the Cowboys have sold 273 of the approximate 300 suites at the new stadium as well as 85 percent of the tickets. A sizeable draw will come from Tarrant County.

"We're approaching 40 percent of our fans from Tarrant County," Jones said. "The Rangers are 50-50, Dallas and Tarrant. We're approaching 40 percent. At Texas Stadium, it was less than about 6 or 7 percent."