FORT WORTH — Apart from all the fanfare and a midnight Saturday pep rally supporting TCU's move to the Big 12 Conference at Billy Bob's Texas, hard core fans were convinced that the bigger story is the major cash flow potentially surging into Fort Worth and TCU.
Even Horned Frog football coach Gary Patterson chimed in. "Number one, financially, I think it's a windfall for TCU and Fort Worth."
Its a sentiment financial expert Eric Amado believes, too. Amado said TV rights to the Big 12 alone exceed $1 billion. The conference TCU just dumped, the Big East, reportedly generated less than $254 million.
Amado said it made sense for TCU to jump ship considering the school will eventually get a substantial slice of that revenue.
"TCU is going to make millions of dollars in this new contract," Amado said. "That's gonna be great for the school".
Fans also stand to save big time in travel expenses. The greatest distance between TCU and its regional rivals — Texas, Texas Tech and Baylor — is a mere 314 miles.
Amado believes the shorter trips will entice more fans — including casual ones — to travel to Fort Worth, providing a long-term economic boom for the city.
"It's going to benefit them by bringing in extra millions of dollars into the city to help with hotels, help their small businesses, restaurants, rental cars — even airlines," Amado said. "Everybody is going to benefit from this."