DALLAS –– The Dallas Mavericks are the official sponsor of the Dallas St. Patrick’s Day Parade.
The naming rights to the annual parade were announced Wednesday afternoon after the Greenville Avenue Area Business Association received a generous contribution from Mavericks owner Mark Cuban.
“I appreciate Mr. Cuban stepping up once again to ensure that thousands of citizens are able to enjoy this year’s event,” Mayor Mike Rawlings said during the announcement in the Flag Room at City Hall on Wednesday. "This isn’t the first time that the Mavericks owner stepped in and donated to the parade."
In 2012, the organizers of the parade were in trouble. They didn't have the money to fund the annual event. They launched various attempts to come up with the money needed to save it but none were able to cover the $40,000 shortfall.
That’s when Cuban stepped in and wrote a check to the GAABA, saving the parade from being canceled.
"It's a Dallas tradition that I have really enjoyed," Cuban told the Dallas Observer at the time. "I didn't want to see it go away." The parade was paid for by the Dallas Observer from 1997 to 2010.
“I'm proud to be part of the 35th Annual Dallas St. Patrick's Parade & Festival once again,” Cuban said. “I'm even prouder to say that the Mavs will be the presenting sponsor of the St. Patrick's Parade & Festival. This event and the Mavs both reflect the amazing energy and spirit of Dallas. There is no better way to spend St. Patty's Day!”
The parade and the Mavericks are marking their 35th anniversary this year. This year’s festivities will include three floats sponsored by the Mavericks, the Mavs Express bus, Mavs Dancers, Mascots and ManiAACs. There will also be an area called Mavs Corner at the corner of Greenville and Milton Street.
Mavs Corner will house sponsor booths, food trucks, kids’ activities, autographs by UFC athletes, and more.
The parade will get underway at 11 a.m. on Saturday March 15. It begins at Blackwell Street and Greenville Avenue and concludes south at SMU Boulevard.
The Dallas St. Patrick’s Parade & Festival is one of the largest St. Patrick’s Day Parade’s in the county with more than 125,000 attendees and over 100 parade entries.