DALLAS - One thing that really gets the crowd fired up during the NBA Finals games at the American Airlines Center has been the state-of-the-art videos played on the Jumbo Tron.
There's a team deep inside the American Airlines Center that brainstorms the videos throughout the season.
During the downtime in a Mavericks game at the American Airlines Center the action above the court takes over.
"All of our videos are like presents waiting to be opened," said Cash Sirois, the creative director.
The give fans a dose of laughter and inspiration on a big screen.
Sirois and his team, including two Dallas production houses, are behind the videos.
"We put in a lot of heart and soul into those videos," Sirois said.
"It's my job to make sure all of those videos create goosebumps, create cheers and laughs, a cool feeling you can't get anywhere else," he added.
The creative director's source for ideas come from brainstorming meetings to conversations with family. "Quest for the Championship" came after a discussion with his brother.
"That was a discussion my brother had about a Heisman Trophy ad years and years ago," Sirois said.
His latest project featuring the best in sports was a hit with the crowd.
Now, they are hoping to get the chance to work on one more final video.
"It will be very nice for things to go our way," he said.