The Dallas Morning News plans to launch home delivery Aug. 27 of Briefing, a free newspaper aimed at nonsubscribers who want a "quick-read" newspaper.

John McKeon, president and general manager of The Dallas Morning News , said the publication is aimed at time-crunched families, such as busy dual-income families with children at home and who aren't currently subscribers of The News.

"They're familiar with The Dallas Morning News, but they just don't feel they have the time to get everything out of it they need to get out of it," he said Monday. "So a shorter, more concise version of The News was something that the research indicated they were interested in."

About 200,000 copies of Briefing will be distributed Wednesdays through Saturdays to select households that don't currently subscribe to The News, he said.

The Dallas Morning News has created a number of publications and online products in recent years as it attempts to reach new readers and advertisers.

• Al Día was launched in 2003, targeting the area's growing Spanish-speaking population.

• Quick was also introduced in 2003 to serve younger readers who don't pick up traditional newspapers.

• F!D Luxe, tailored for affluent, style-conscious readers, began publication in 2004.

Briefing will have the standard broadsheet format of The News rather than the smaller tabloid dimensions of Quick.

McKeon said the consumer research showed potential readers would prefer a single section.

For advertisers, Briefing is designed to touch potential customers that they would like to reach but cannot in The News, he said. The goal is to have current News advertisers also place ads in Briefing.

"It's seen more as an extension than a stand-alone," McKeon said.

In addition to launching Briefing, The News said it will triple its free distribution of Al Día, with plans to start home delivery of its Wednesday and Saturday editions to about 80,000 households, on top of the 40,000 copies currently distributed through home delivery or street boxes.

The News and other large daily U.S. newspapers have struggled in recent years to adjust to falling advertising revenue and circulation as the Internet has lured away many readers and advertisers.

A.H. Belo Corporation, the parent of The News, reported that its revenue for the first three months of 2007 fell 8.8 percent, to $160.2 million from $175.7 million in the first quarter of 2007.

A $17.3 million decline in advertising revenue outweighed increases in subscriber and other revenue.

A.H. Belo, created in February when Belo Corp. spun off its newspapers and related assets, owns The News, The Providence (R.I.) Journal, The Press-Enterprise of Riverside, Calif., The Denton Record-Chronicle and other assets.