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Ernest Brandt has told people of his experience on November 22, 1963, for 43 years.

Dallas is where it happened, where President Kennedy was shot at 12:30 p.m. on November 22, 1963.

But as many of you already know, you'll find no official speeches or memorials here to commemorate the day.

Instead, you'll find a small, eclectic crowd who've come to remember the day in their own way.

Every November 22, for 43 years, Ernest Brandt's gone through the same ritual, donning a dapper, if well worn hat, and heading to Dealey Plaza.

"That's me right there in the hat see this hat? Same old hat," he said, pointing to an old newspaper article.

Brandt gathers a little circle, and tells his story -what he says he saw the day President John F. Kennedy died.

He says he heard only three shots.

"I like to talk to people and tell them my experience and try to convince the conspiracy people that there is no conspiracy."

Brandt's shares the plaza with history buffs, conspiracy theorists and tourists.

"I think it's amazing that just people actually think about coming here," said tourist Madison Prestine.

But there is never an official ceremony.

Nicola Longford, Executive Director of the Sixth Floor Museum, explains why.

"We just feel we respect the wishes of the Kennedy family and this is a painful memory for them," she said.

Longford understands the memory's also painful for the city.

"Dallas has not really wanted to acknowledge deeply scars that have been created from the death," she added.

The museum's considering a memorial ceremony in 2013, the 50 anniversary of the assassination.

But for now, the day is commemorated with one simple gesture: an arrangement of flowers in a quiet corner of the lobby.

The museum expects about 2,000 people to visit the museum over the holiday weekend.