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Jeff Brady

Your Health Matters

Faith-based company creates energy drink

07:35 PM CST on Wednesday, December 6, 2006

By JEFF BRADY / WFAA-TV

With names like Red Bull, Cocaine and Monster, the multi-billion-dollar energy drink market seems to be aimed at those in the fast lane.

However, the makers of one new energy drink has people looking above - call it made with 8.4 ounces of grape fizz, part pomegranite, fig, B-twelve and belief.

"We're spreading God's word," said Lori Norwood, cofounder of 1 in 3 Trinity. "And even if we just plant three seeds and change someone's life eternally, then it's all worth it."

The creators of the low-carb and low-caffeine drink call it an energy beverage crammed full of the Holy Spirit.

"To give the consumer an opportunity to convey a positive message in a very distinct and innovative way," said Paule Masters, cofounder. "I definately think this is a ministry first and foremost. We've both said that from day one."

Southlake sisters Paula Masters and Lori Norwood launched the faith-inspired fashion and lifestyle company in July, which is carried at Holy Ground in Grapevine.

The apparel consists of mostly high-end caps, sweaters and T-shirts, most of which have Galatians 5:22 stamped inside describing the 'fruits of the spirit.'

The owners of Holy Ground expect the drinks and the clothing wear to be popular.

"We've had them about a month," said Liz Hendrick, Holy Ground. "We just love them, and we're buying them ourselves and wearing them."

So far, the 1 in 3 Trinity drinks are only available in small specialty stores in a few states, but the sisters think that will likely change soon.

"Again, our vision [and] our mission really is just to convey a positive message about the love of God," Masters said.

E-mail jbrady@wfaa.com