SPORTS sponsored by:
With little fanfare, Wilbur Evans bolstered Cotton Bowl, SWC
01:51 AM CST on Sunday, January 18, 2009
One last leftover from an era now over at the Cotton Bowl, and one of the men who helped make the old girl famous:
In the winter of 1969, a two-man party from Dallas set out for a game at State College, Pa. A fierce snowstorm grounded all flights out of Cleveland, but it didn't deter the Cotton Bowl's fearless scouting party, Field Scovell and today's subject, Wilbur Evans.
With Scovell at the wheel and Evans riding shotgun, the two drove all night. The snow came so thick, so blinding, that occasionally Evans had to roll down the window to read the road signs.
"When he'd pull his head back in," Scovell once said, "he'd have icicles on his nose and eyelashes."
The pair made its destination, only to conclude that the Nittany Lions weren't candidates. Off the travelers made for South Bend, Ind., where they hoped to continue negotiations with Notre Dame, out of the bowl business since 1925.
The Cotton Bowl boys – Scovell, the folksy first chair, and Evans, the partner he overshadowed – pulled off the feat with considerably less trouble than they'd encountered just getting there.
"The fact that Notre Dame chose to return to the bowl picture after a 45-year absence was big news all over the country," Evans said in 1977, weeks before retiring. "The fact that it chose to come to the Cotton Bowl to challenge the No. 1 team in the nation gave our game a tremendous boost."
Texas beat Notre Dame, 21-17, to clinch the national title, no doubt providing an exclamation point for the coup.
After graduating from UT and working for papers in Austin and Dallas, Evans served as Texas' sports information director from 1949 to '61, when he became the first Southwest Conference sports information director.
Except for a brief turn as Gov. John Connally's press secretary in '63 and two years with the Cowboys, Evans worked for the SWC or Cotton Bowl or both until 1978, forming a fine partnership with Scovell.
"They played doubles well," is how longtime sportswriter Sam Blair put it.
Friends and associates remembered Evans, who died in 1987 at 74, as professional and detail-oriented with a quick wit.
Case in point: In '69, after winning the Arch Ward Award from CoSIDA, the sports information organization he helped found, Evans thanked everyone before concluding, "I believe it was Tennyson who wrote, 'A man who dwells too long on his honor inspires others to play with their spoons.' "
He sat down to a standing ovation.
■ Sam Bradford's return to Oklahoma, despite almost certain status as a top-five pick, will not go over well with financial planners. But the kid likes college and competing for national titles. NCAA rules allow him to take out an insurance policy. And even if he can't make up what he's missing out on, he'll still make a lot of money eventually. How rich do you need to be? Here's to you, Sam. ...
■ On the other hand: Pete Carroll's virulent reaction to Mark Sanchez's passing on his senior season at USC. Carroll cited a statistic indicating two-thirds of underclassman QBs fail in the NFL. No doubt Carroll, with extensive NFL ties, has Sanchez's best interests at heart. Still, what's the NFL failure rate of senior QBs? Probably not a lot better. And you have to wonder if Carroll was thinking about next year's Trojans. Or at least that's how opposing recruiters will sell it to NFL-happy high schoolers. ...
■ Stephen McGee, already working on his master's at Texas A&M, wins the Fellowship of Christian Athletes' Bobby Bowden Award. ...
■ If you're moving Michael Young or Ian Kinsler , the Rangers picked correctly, even if Jon Daniels didn't handle it well. Despite occasional lapses in focus, Kinsler has excellent range. ...
■ Good teams rarely complain of bad chemistry, and that's because of leadership from players or coaches, not because it's a Boy Scout lodge. ...
■ Kudos to Rangers for Baseball America's No. 1 ranking of farm system. Daniels still will be judged on results at the big league level, but it's significant progress, nonetheless. ...
■ Since Steve Kerr allowed Mike D'Antoni to leave for New York and retooled the Phoenix roster, Steve Nash's numbers no longer look so MVP. Likewise, Jason Kidd 's cast doesn't help his stats. Moral: A true point guard's statistics are at the mercy of his teammates. ...
■ Sen. Eddie Lucio Jr., D-Brownsville, is introducing legislation to move regional and state UIL events around. Two points: Unless it's Waco, there isn't a more centrally located site than Austin. And are we really ready to give up that tradition? ...
■ Can you imagine any other NBA owner warning opposing players during games? Any owner anywhere? Only Mark Cuban. ...
■ Nice for T.O. that Patrick Crayton has his back. Who else does? More than you might think, which is why life's so complicated at Valley Ranch.
Latest News
Latest Video
More Cotton Bowl
![]() |
NFL draft, April 25-26
• Rick Gosselin mock drafts: 4/10 | 4/17 | 4/24 • Beat the Goose contest More NFL draft coverage |
HS GameTime
• Basketball playoffs: Boys | Girls More High Schools |
Popular Stories







You must be logged in to contribute. Log in | Register Now!
You are logged in as screenname | Log Out
You are logged in, but do not have a "screen" name. Create a Screen Name