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Super Bowl group likes its chances
NFL owners decide Tuesday if Arlington will host 2011 bowl game06:17 PM CDT on Wednesday, May 30, 2007
NASHVILLE, Tenn. – Jerry Jones has won three Super Bowls.
On Tuesday, he finds out if he's won another.
This time, the prize isn't the Vince Lombardi Trophy, but the right to host the 2011 Super Bowl at the Dallas Cowboys' new stadium in Arlington.
Tuesday morning, behind closed doors, a delegation of the North Texas Super Bowl XLV Bid Committee – led by Cowboys legend Roger Staubach – will make its pitch to Mr. Jones' fellow National Football League owners.
"We've been thinking about this a long time. This committee has really been thinking about it a long time," Mr. Jones said Monday evening, flanked by business and civic leaders from throughout the North Texas region. "We've really tried every way we can to pull out the stops."
His competitors for the prize – which could bring more than $400 million in economic benefits to the winning bidder – are Arizona and Indianapolis.
Arizona has already been awarded the 2008 Super Bowl, and is thus considered a long shot to also get the 2011 game. In Indianapolis, a new downtown domed stadium is being built for the Indianapolis Colts.
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Cowboys officials diplomatically declined to handicap the bids on the eve of the vote.
Indianapolis and Arizona "both have tremendous facilities," said Stephen Jones, Jerry Jones' son and the team's executive vice president and chief operating officer.
"It's a shame we have to pick one, but that's how the process goes."
The North Texans say they like their chances, given Mr. Jones' clout in the league, the lingering cachet of Dallas as the home of "America's Team," and all the rest that the region has to offer as the site for pro football's biggest bash.
And the Cowboys' as-yet-unnamed new stadium, a $1 billion, state-of-the-art sports palace that opens in 2009, will have 22,000 more seats than Lucas Oil Stadium in Indianapolis, which opens a year earlier.
"We feel really good about the bid," Mr. Staubach, the Super Bowl championship quarterback turned real estate mogul, said before arriving in Nashville.
He added: "It's a great opportunity for this whole region. ... We're going to make sure this is going to be the best-run Super Bowl that they've had."
Jerry Jones said the North Texas bid speaks to the deep football roots in the Lone Star State.
"We're going to be emphasizing what a great football tradition we have, from youth football on up," he said.
He noted that Dallas is where the late Tex Schramm and Lamar Hunt shook hands in 1970 to merge the old American Football League and National Football League, giving rise to the present league, the most powerful and successful in professional sports.
"We think that North Texas is a very fitting place for the NFL to showcase our game," Mr. Jones said. "It's home."
The voting Tuesday by the 32 NFL owners is by secret ballot. (The owners from the bid cities – Mr. Jones, the Irsay family of Indianapolis and the Bidwill family of Arizona – are allowed to vote.)
Three-quarters – or 24 votes – are required initially.
If no bid gets 24 votes after two ballots, the third-place finisher is eliminated and a third vote is held between the two finalists. If neither of those finalists gets three-quarters of the votes in that third round, then the winner is decided in a fourth round by simple majority.
Of the three bidders, only one has previously hosted a Super Bowl – and only sort of. In 1996, Super Bowl XXX was played in Sun Devil Stadium at Arizona State University in Tempe, Ariz. (The Cowboys beat the Pittsburgh Steelers 27-17 in that game, Dallas' last Super Bowl appearance.)
Tempe is on the east side of the greater Phoenix area; Glendale, where the Arizona Cardinals now play in University of Phoenix Stadium and where next February's Super Bowl will take place, is on the west side of town.
This past January, the Glendale stadium hosted, in successive weeks, the Tostitos Fiesta Bowl and the Bowl Championship Series National Championship Game, two of college football's biggest events.
Indianapolis boosters like to boast that the Indianapolis Motor Speedway is home to the Indy 500 and other auto races whose crowds dwarf those of any Super Bowl.
And the Dallas area is no stranger to huge events, having hosted the 1984 Republican National Convention, the 1995 Major League Baseball All-Star Game (in Arlington) and World Cup soccer matches in the Cotton Bowl in 1994.
If North Texas gets Super Bowl XLV, officials hope it will be but one in a string of mega-events at the new stadium. The AT&T Cotton Bowl Classic, the January collegiate bowl game, is moving to Arlington in 2010. Mr. Jones and his executive staff have talked of possibly hosting other high-profile college football games, concerts, college basketball's Final Four – and other future Super Bowls.
"'I'm hoping Dallas will not only have a chance at this one and, if we do what we're capable of doing, we'll get a chance to do it again," Mr. Staubach said.
Part of his job with the bid committee has been to visit with people from other cities that have hosted the big game.
"There's not a city that we've talked to that would not want to have the Super Bowl back," Mr. Staubach said.
Staff writer Rick Gosselin contributed to this report.
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