NEW YORK – What's black and white and red all over?

The red Steinway grand piano used by Lang Lang at Tuesday night's New York Philharmonic concert in Central Park.

It can be yours, but be prepared to open your wallet.

The 9-foot piano is on the auction block to raise money for the American Red Cross China Earthquake Relief Fund, Lang Lang announced to the crowd of about 70,000 that heard him play Tchaikovsky's First Piano Concerto.

Bidding opened at the $165,000 retail price.

The Steinway Model D Concert Grand was completed this year and is one of only two in the world. Lang Lang's performance Tuesday night was the instrument's first in a major classical concert.

"It has a fantastic sound," Lang Lang said. "I enjoyed playing it last night. It's a really powerful piano. That's what I like – a piano with lots of power."

Lang Lang said he has helped raise $3.5 million for relief from the devastating May 12 quake, which killed nearly 70,000 people, including many children whose schools collapsed.

The 26-year-old Chinese pianist is not from the Sichuan area, which was hit hardest by the quake.

"Still it's the same thing," he said. "I don't care about myself. When something like that happens in any part of the world we should do something. ... So many students died because they were in the school studying. ... This really made me so sad because the school kids, you only see the school bags [in photos of the aftermath]. You don't see the kids anymore."

The auction runs through midnight July 31 at www.langlang.com.

The Associated Press