•Apple has Steve Jobs as its pitchman, as well as Justin Long's popular "Mac Guy" character, so now rival Microsoft will have Jerry Seinfeld, who'll appear alongside company founder Bill Gates in new commercials for Windows Vista, The Wall Street Journal reports. Mr. Seinfeld will be paid about $10 million for the ads, which debut Sept. 4, says the newspaper.

•On a lesser note, former American Idol contestant Sanjaya Malakar is selling Nationwide Insurance in a new ad that's part of the "Life Comes at You Fast" campaign.

Ricky Martin and Clay Aiken have something in common: Mr. Martin is now the proud father of twins, courtesy of one surrogate mother. ... Tom Arnold has just gotten officially unhitched for the third time. Under the divorce terms, Shelby Roos Arnold gets $15,000 a month in spousal support for 25 months.

Britney Spears has officially branded sugar – in all forms – toxic. She tells OK! magazine she's forsaken any kind of sugar, even in fruit or fruit juice, because of the calories.

Morton Dean, 73 ... Vernon Reid (Living Colour), 50 ... Tori Amos, 45 ... Beenie Man, 35 ... Jenna Leigh Green (Sabrina the Teenage Witch ), 34