Advertising Messages on TV screen

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by Web Producer

wfaa.com

Posted on May 21, 2010 at 5:07 PM

Updated Friday, May 21 at 5:07 PM

Q: Why do we have to watch 2 hours of television programming with a big red V on our screen. If you are going to impose your advertising on us we will find another network to watch. Make it where we can turn off your advertising messages in the bottom right corner of the screen.

A: That’s what’s commonly referred to as a “bug,” and is scheduled during prime time programs by ABC, not affiliates such as WFAA (WFAA and ABC do not share ownership). The practice was popularized beginning in the 1980s primarily on cable networks such as TBS, and later became standard operating procedure on the broadcast networks. Their hope is to kill a couple of birds with one stone, Doug. In other words, while you were watching DWTS and Lost, ABC was promoting V. Their hope is that the promotional message is intrusive, but not to the point of distraction. Not sure how helpful the information is, however we wanted to at least let you know the reasoning behind the madness. In the event you’d like to let ABC know how you feel, you might check abc.go.com; there are various feedback options on the network’s web site. In the meantime, thank you for taking the time to write.
 

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