Texas pastor chides Victoria's Secret marketing to teens

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by DAVID SCHECHTER

Bio | Email | Follow: @davidschechter

WFAA

Posted on March 27, 2013 at 8:33 PM

Short-shorts, skimpy bikinis and lace underwear with catchy slogans are all part of a new collection by Victoria's Secret.

A Texas pastor is now taking on the lingerie company for marketing its racy underwear to teens and tweens.

The company's "Bright Young Things" collection appears to be aimed at younger consumers. Among the items for sale: Colorful panties emblazoned with slogans like "I Dare You," "Feeling Lucky" and "Wild."

Rev. Evan Dolive of Houston is the father of a young girl. He challenged Victoria's Secret in an online video post that's gone viral with more than three million hits.

"They need to know that they're not objects. Victoria's Secret and other companies that use women as objects, they've set up an unattainable standard for sexuality and beauty," Dolive said. "When a 13, 14, 15-year-old walks in the mall and they see an eight-foot picture at the Victoria Secret store of a woman in a sexy bra and panties, that's the image they're portraying as acceptable, and that's what that store can give them. And that's just not true."

Dolive said the power of social media and the Internet resonates in this country and around the world.

Victoria's Secret posted this response online to the questions raised about its campaign:

"Victoria's Secret PINK is a brand for college-aged women. Despite recent rumors, we have no plans to introduce a collection for younger women. 'Bright Young Things' was a slogan used in conjunction with the college spring break tradition.'

Pastor Dolive said he is happy that his message is now being heard.

E-mail dschechter@wfaa.com

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