Nicki Minaj, Kim Kardashian, Beyonce, and Sophia Vergara are celebrities famous for their bountiful booties, but there are ways for those with less robust backsides to get the look.
The high-profile celebrities have sparked an increase in cosmetic surgery for those not born with the look, and South Texas women are shelling out big bucks to get big bottoms.
"Most women want to rule the room with their butt," said plastic surgeon Thomas Jeneby. "That's what I've been seeing in the past year."
Big bums mean big business.
In the past two years, Dr. Jeneby's butt augmentation business has quadrupled.
"I went from doing one-to-two a month to six-to-eight a month," he said. "So we're getting close to 100 a year."
One way to get a booty bump is with implants.
"They come in medium, large, and believe it or not, the new one is extra large with extra projection," Jeneby said. "I believe this is a response to media popularity to having an enhanced-buttocks form."
Sydney is one of those people who chose an implant. She doesn't want to be identified, but gladly showed off her new, fuller behind.
"Mini-skirts and running shorts, to me, were a nightmare. My rear end was so flat looking," Sydney said.
Six weeks ago, Sydney got the large implants, which put a curve in her jeans and a bounce in her bikini.
The side effects are similar to breast implants, with a risk of infection. But unlike breast implants, butt implants won't leak.
"I can cut this butt implant in half and nothing leaks, because it's semi-solid," Jeneby said. "The new implants, they've made them a lot more pliable. Now, I hate to use the word 'squishy,' but these implants do feel a lot more natural. The old ones were hard, like a racquetball."
When asked how they felt to her, Sydney said the first time felt like she was sit on a ball, but she's getting accustomed to it.
The other way to pump up the posterior is with fat grafting, also called the Brazilian Butt Lift. Surgeons take fat from the body through liposuction, strain and rinse it, then inject back into the backside.
KENS 5 spoke with a patient before she went under.
"I'm getting married and my fiancé is a butt guy," Veronica said. "Instead of spending a lot of money on a dress, I thought this was better."
She showed us her "before look" of a flat bottom and what she was hoping to achieve.
"I'm hoping I'll look like Kim Kardashian," Veronica said.
Fat grafting may be the most popular procedure in the U.S, but not in San Antonio.
"I tell someone with fat grafting you are not going to get results like this. I put in more implants than fat grafting, because they're permanent and they don't go away," Jeneby said.
What's the most popular size?
"This really weird, but extra large," he said. "I sell more of these than anyone in Texas."
If you want this enhanced rear view, it'll will cost you between $5,000-7,000 for either procedure.