McCaa Uncut: Bye-Bye, Dublin Dr Pepper



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Posted on January 13, 2012 at 9:45 PM

Updated Saturday, Jan 14 at 12:58 AM

Dublin Bottling Works

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Sometimes the smartest business move is not the best public relations move.

I'm sure they teach that in business school. They learned it first-hand this week at Dr Pepper Snapple Group.

Maybe you remember the commercial jingle for Dr Pepper that had the young man singing, "I drink Dr Pepper and I'm proud. I'm part of an original crowd. And If you look around, you say, 'There seems to be a Dr Pepper craze!'"

Remember that? It's from the early 1980s. It was the Dr Pepper I remember.

When that commercial was made, Snapple was still in New York making a popular apple drink. Dr Pepper, from Waco, was already 100 years old, and had the whole world singing, "I'm a Pepper, she's a Pepper, he's a Pepper, we're a Pepper! Wouldn't you like to be a Pepper, too?"

But they're not dancing in Dublin, Texas, this evening.

The end of that trademark dispute between Dr Pepper Snapple Group and what used to be Dublin Dr Pepper still has people hot under the collar.

On YouTube, Facebook, Twitter and the company Web site, people are shaken up about this. The cap has come off the bottle, so to speak.

Yes, the Plano-based, multi-billion dollar company had the legal right to protect its brand. It's just that it seemed so heavy-handed.

Our frustration isn't so much with the law as perception: The little guy representing a fading, familiar America, ground down by a billion-dollar behemoth. A loss of hometown values and hometown jobs.

And in their demise, we worry about ourselves and our own future.

It hurts, so healing may take a little time.

Those are my thoughts, tell me yours at