Style, political experts look at presidential candidates' look and image

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WFAA

Posted on October 31, 2012 at 9:37 AM

Updated Wednesday, Oct 31 at 10:33 AM

Political figures are usually popular Halloween costumes -- you don't have to go far to see President Obama and Mitt Romney masks on store shelves. Of course, the image behind these novelty costumes is actually very serious business.

Galleria Dallas fashion expert Holly Quartaro and Merrie Spaeth, the White House director of media relations during the Reagan administration, joined News 8 Daybreak Wednesday to talk about the importance of a candidate's image and style, and how it can change elections.

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